The special version of the timeless hit We are family, re-recorded by one member of the iconic multi-gold and platinum recording music group Sister Sledge, Kim Sledge, presented by Natasha Mudhar, Founder of the Global Social Impact Enterprise The world we want, and supported by the World Health Organization, is now officially available worldwide for download at leading digital music stores such as iTunes, Spotify and Amazon Music.
The song, an exciting cover of the classic national anthem that made the group stars in 1979, is released as an inspiring call for global solidarity to respond to the COVID-19 pandemic and to generate returns for the benefit of the WHO Foundation to address the most pressing global health challenges of our time, such as COVID-19.
Global icons such as award-winning artists who are highly acclaimed Rita Ora, soul song legend Heather Small (singer of 2000’s hit Proud) and Formula One hero Romain Grosjean is just some of the big fans of the sing-along music video for the new cover, which is also open to the worldwide public to submit their videos until November 30 to officially release this December. Short video platform TikTok supports the campaign and gives users the chance to sing along, record and share their own videos.
The cover of the special issue was officially released online for download in conjunction with today’s resumed 73rd World Health Assembly, at which Kim Sledge performed the track with the support of the Tongan Nurses Choir https://youtu.be/SUunpqU61RI
The special re-recorded cover, star-studded music video, social media campaign and fundraising initiative were conceptualized by Natasha Mudhar, founder, The world we want, and supported by WHO. The inspiration to release a special edition of the classic track initially came early this year, as communities around the world left behind due to the impact of COVID-19.
Join the We Are Family video campaign
In support of the release of the song, people from all over the world can submit videos of themselves singing together We are family for inclusion in a unique and inspiring compilation video for release in December 2020. This video features members of the global public, celebrities, leaders and health heroes honoring the incredible work of frontline workers to save their lives for ours to rescue, and all around the world affected by the pandemic.
Download the special issue of We Are Family
Visit for a list of all major digital music stores where you can download the song www.unitystrong.com
Steps to be part of the We are family video:
The most important steps are to sing together videos of the Cover Edition version of the special version of the We Are Family song:
● Download the special edition cover of We are family, for the benefit of the WTO Foundation.
● Include yourself in the special issue of We are family either alone, or with friends and family, while adhering to physical distance guidelines.
● Share the video on your favorite social media channel, with the hashtag #WeAreFamily # COVID19 #HealthforAll and tag @WHO, @The_WorldWeWant and @thewhof.
● Upload your video to https://unitystrong.com.
● If you want your video to be considered for worldwide recording, We are family video; you will have to share your video by Monday 30 November 2020.
● Video clips will be selected based on age, geographical diversity and appropriate physical distance if the video includes groups of people outside the immediate family members and the correct hand washing if sung together while washing hands.
● More details, including terms and conditions, can be found here www.unitystrong.com.
For more information, contact:
The world we want:
WAFmedia@theworldwewant.global
Editor’s Notes
Official Quotes for the We Are Family Campaign:
Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization:
“We Are Family is more than a song. It’s a call to action for cooperation and kindness, and a reminder of the strength of the family and the importance of coming together to help others in times of need.
“Communities and individuals around the world need to heed this message more than ever before and come together as a global family to support each other through this COVID-19 challenge, and to remember that our health and well-being are our most precious I’m grateful to Kim Sledge and The World We Want for sharing this masterpiece and message of hope with all of us, it is only through national unity and global solidarity that we will overcome COVID-19 and ensure that people around the world highest level of health and wellness. “
Kim Sledge, singer, philanthropist, novelist, songwriter, producer and minister:
“From the doctors and nurses on the front lines, to the paramedics and the police, from the midwives and scientists to the caregivers of the defenseless, the We Are Family campaign will salute everyone with a sense of unity, power and solidarity in in response to the unprecedented challenges facing the world as a result of the outbreak of coronavirus. ‘
Natasha Mudhar, founder of The World We Want and the driving force behind the #WeAreFamily campaign:
“We Are Family is one of the most recognizable folk songs in the world. The song carries such an inspiring message of unity and solidarity and evokes a true sense of togetherness when sung aloud! We hope everyone loves the song, supports the campaign and submits their videos to be part of a spectacular music video for a great cause. It is a rally for togetherness, for the strength of our global family. We are all together during these times. ‘