London – The emergence of the mobile industry was the moment that prepaid calls were implemented. Users with no secure income but relatively small amounts of money can become customers if they have money. Mondia launched a content platform this week that could potentially become the ‘pre-pay’ moment for digital content in Africa. Russell Southwood spoke to Paolo Rizzardini, CCO, Mondia, about his plans.
Mondia came up with the idea for its’ Pay-As-You-Go ‘digital content platform just 8 months ago:’ We analyzed the data of the African market and realized how difficult it was to get African subscribers into a US or to earn European money. ‘ -you-can-eat-subscription. “
“We have been looking for a model that can work for the African consumer. We know that they are interested in content and that they are increasingly more and more smartphones. Therefore, we said that we can give them a one-stop shop in a comfortable way. You can buy a bucket of entertainment time. ‘
Monsooq is currently a web portal, but will move to an app as the number of users increases. The portal has four categories: watch, listen, play (online games) and read. It was only launched on Monday, but the Watch and Play categories are currently getting the attention.
The service was launched on Monday (November 9) in South Africa at R2 (US13 cents) for 30 minutes. Content principles are the goal of having half-and-half local and international content. Currently, the content portfolio feels a bit thin, but Mondia promises some important content announcements before Christmas, and they will add even more: “We have 50 content partners that we are currently integrating.”
Content providers will spend 50% of their revenue on their content on a monthly basis. Mondia has its own dedicated content team and would love to hear from African content owners.
The currently available content includes the South African lifestyle channel Viva Nation TV; Weflix, a Netflix-style platform; Indian Bollywood platform Epic On; music content from Universal Music; and e-sports content. The launch was based on the purchase time of the user on a card or coupon. The latter can give just as much free time as loyalty rewards by sponsors to users.
Mondia’s biggest strength is its relationship with MNOs, of which it uses more than 80 of its other services including Vodafone, Telefonica and Vodacom. In time, it will persuade some of these customers to integrate transport bills into Monsooq.
It talks to MNOs about “content + data” bundles that can be sold and also given as part of a SIM start-up package: “We help operators make money in a fragmented market and see them as strategic partners in terms of “The MNOs we spoke to are excited and see this as an innovative approach. It’s a new way to engage with their customers.”
If the launch in South Africa goes well, Monsooq will be rolled out in Nigeria, Egypt, Tunisia and Kenya: ‘Our first milestone is 1 million users and we have sub-milestones based on the involvement in the KPI content that we will be doing. in June. ‘Mondia eventually wants to see Mondia become a’ super-app ‘with a greater number of other applications.
Africa Sports Business Summit launches in 2021: Global media entrepreneur Robert Blagman launches the African Sports Business Summit, a four-week hybrid B2B event from Monday 23 August to Friday 17 September. The hybrid B2B event is dedicated to the development, production and revenue of home-grown sports through multiplatform distribution outlets, brand partnerships, merchandise and public arenas. The ‘African Sports Business Summit’ will deliver results in the form of well-prepared, well-researched meetings and is scaled to welcome more than 750 key players in the sports industry from 100 countries, of which 500+ are virtually participating and 250+ are ready to join from 7 until September 9 for three days of personal meetings to come to Kigali. More information: Francoise Lazard, Brand Development Manager, Basic Information@basicled.com | Tel: + 1 (323) 594 8010
Lesotho’s first Oscar entry ever: This Is Not A Burial, It’s A Resurrection ‘, starring the late South African screen legend Mary Twala, begins its Oscar qualifying run on November 27 in Ster Kinekor Tygervalley in Cape Town and in Ster Kinekor Sandton in Johannesburg. The film will be shown until December 4, in accordance with the rules for qualifying films for the upcoming 93rd Academy Awards, which require films to be shown for seven days to be eligible for nomination by the Academy of Motion Picture Arts and Sciences. .
Animation lovers and aspiring creatives across Africa are reminded to tune in to an exclusive 15-minute preview of the We Bare Bears feature film and Q&A session with award-winning creator Daniel Chong from November 7-13. The Q&A session, part of the virtual NAICCON (Nairobi Comic Convention) in 2020, is presented by Nick Wilson, founder and head of projects and content at African Animation Network (AAN): https://africananimation.net/tv /
Canal + will launch myCanal in Africa next year: Maxime Saada, chair of the Canal Plus group, says that myCanal has become an ‘important strategic player for the group’. OTT is between 30% and 40% of subscriber acquisition. The company is also in talks with Apple and HBO to bring their content to myCanal as well. Canal Plus has 20.4 million subscribers, including 8.6 million on the French mainland. About 75% of subscribers consume their content in French. Following the launch on PS5 and XBOX, the streaming service will also be made available to computer users. There are also plans to implement an app for LG Smart TVs. The deployment in Africa will take place next year.
SuperSport have reached an agreement with UEFA for another three years. Both the UEFA Champion League and UEFA Europa League will be broadcast on SuperSport and there will also be a new UEFA competition available on local screens. “UEFA football competitions display the champion footballers of Europe,
Sports Network Africa collaborates with African Knockout / AKO: The partnership covers its 2020 launch season on spnafrica.com as well as our news portal spnafricanews.com. SPNAfrica discusses the eight deliveries and the finals of AKO in the coming weeks, to ensure that readers across the continent benefit from a complete and comprehensive reporting on what’s going on in the house ‘, who is increasing and who is the most is likely to be crowned champion as participants tackle the physical and emotional challenges of living in the tight environment of their camp.
Showmax in second place: JustWatch – the international streaming guide and rating service – recently released its viewing figures for streaming platforms in South Africa. The figures for the third quarter of 2020 showed that Netflix is the leading streaming platform in South Africa with a share of 35 percent, and Showmax follows them in the second position with a share of 25 percent.