Africa ranks among the continents with the fastest growing number of sports fans. In addition to their favorite sports, there is a new wave of sports betting, with a large number now closely involved in Betway online sports betting. It goes without saying that football is the most popular sport among Africans, but other disciplines such as athletics, rugby, volleyball, basketball and boxing are also popular. Initially, the mainland was not known as a hub for casinos, but today you can place a bet Betway right from wherever you are.
As more sports books have ventured into the African market in recent years, we are evaluating some of the reasons why online sports betting has increased on the African continent.
# 1. Mobile Commitment
Bookies took advantage of the mobile betting platform, with special apps for both Android and iOS. A larger number of the African population over the age of 18 own, or have access to, a mobile phone, which has made it possible for them to register with one or two betting companies. Besides, with mobile betting, fans can bet on sporting events from wherever they are.
# 2. The convenience of mobile money
Much development in Africa can be attributed to the tremendous growth of mobile money. M-Pesa from Safaricom was launched in the early 2000s, and it was the turning point for various industries, long before the betting industry became what it is today. Today, M-Pesa and other mobile money platforms have partnered with various professional bettors to provide customers with faster payment services, in addition to other options such as MasterCard, Skrill and Neteller.
# 3. Relaxed Gambling Regulations
The betting market in Africa is not the same as Europe or America. The betting laws in most European and American countries are so strict, making it harder for betting companies to pitch tents. Ideally, these regulations are primarily to protect customers from fraud, but with African countries still considered third-world economies, foreign investment is welcome. Strict measures have yet to be put in place, and only South Africa boasts the best regulated market.
# 4. High unemployment rates
The number of unemployed youths and adults on the African continent is worrying. Countries like Ghana, for example, have highly educated youth who are still unemployed. With the entry of foreign and local betting companies, these youths are taking online sports betting for the opportunities to win money. Unlike in developed countries, you can make bets with just under $ 1, or even less. This makes the playground more suitable, even for unemployed Africans out there.
# 5. Entry from various betting companies
So many foreign and local betting companies have flooded the African market. The obvious competition for customers leads to marketing and advertising, thus creating awareness among the people. Even though there are so many Africans who are passionate about sports, advertising through different media has played a big role. Companies like Betway also offer many bonuses for new and existing customers, making it an enticing venture among many sports enthusiasts.